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Why companies are testing VIRTUAL REALITY RECRUITING in their organizations right now?

Aktualisiert: 20. Jan. 2024

A rule in the IT industry says that the chances of success of new technologies tend to be overestimated in the short term, but often tend to be underestimated in the medium term.

So is it now a good time to get involved with VIRTUAL REALITY RECRUITING in your own company? We want to pursue this question in the following blog.


Virtual reality (VR) technology has made significant advances in recent years and is now accessible to businesses of all sizes. VR offers a more immersive and interactive experience than traditional 2D technologies and opens up numerous opportunities for companies to optimize their processes and gain competitive advantages.

The Metaverse was added to the Hype Cycle Gartner last year as an emerging tech trend. In this blog post, we will explore why now is a good time to embrace VR in HR and how this technology can benefit your organization.


Source: www.gartner.com

Let's take a more differentiated look at different elements in HR:


Recruitment and Onboarding

VIRTUAL REALITY RECRUITING can help companies to make the recruitment process more effective and better assess applicants. Companies can create virtual environments where applicants can simulate real-world tasks or scenarios to observe their skills and behavior. This allows for a more objective assessment of candidates and supports informed decision-making. In addition, VIRTUAL REALITY RECRUITING can also be used in the onboarding process to offer new employees interactive training and virtual tours of the company. In addition, VIRTUAL REALITY RECRUITING simply increases the attractiveness of a potential employer, is more interesting for younger, gaming-savvy candidates and can lead to a quantitative increase in applications in the current employee market.


Employee development and training

VIRTUAL REALITY RECRUITING provides a realistic and safe environment for employee development and training. Companies can create virtual scenarios in which employees can practice challenging situations such as conflict resolution or customer service interactions. The immersive nature of VIRTUAL REALITY RECRUITING allows employees to hone their skills in a realistic environment with no risk or consequences to the organization. This contributes to the effectiveness of the training and promotes lifelong learning among employees.

Source: "Virtual Reality in HR: The Future of Employee Training and Development" - TalentCulture (https://talentculture.com/virtual-reality-in-hr-the-future-of-employee-training-and-development/)< /p>


Employee Engagement and Wellbeing

VIRTUAL REALITY RECRUITING can also improve employee engagement and well-being by providing opportunities for virtual relaxation and stress management. Companies can develop VIRTUAL REALITY RECRUITING programs that help employees relax, take virtual trips, or experience meditative environments. This can help employees reduce stress, increase their productivity, and improve their overall job satisfaction.

Source: "Virtual Reality at Work: The Next Big Thing in Employee Wellness Programs?" - SHRM (https://www.shrm.org/resourcesand)


Employer branding

The use of VIRTUAL REALITY RECRUITING in the area of employer branding offers companies a number of advantages that can help build a positive image and attract qualified talent. Here are some of the key benefits:


Innovative and modern image

Companies that integrate VIRTUAL REALITY RECRUITING into their employer branding show themselves to be progressive and innovative. The use of new technologies such as VIRTUAL REALITY RECRUITING signals to potential applicants that the company is committed to future-oriented solutions and a contemporary working environment. This can be particularly attractive to young talent looking for companies that are at the cutting edge of technology.


Interactive and immersive experiences

VIRTUAL REALITY RECRUITING enables companies to offer candidates interactive and immersive experiences. Instead of just reading about the company's benefits and values, potential applicants can virtually immerse themselves in the company's culture and get a feel for what it's like to work there. For example, you can take virtual office tours, attend virtual team meetings, or work on simulated projects. This immersive experience creates a stronger connection and allows applicants to better assess whether the company is a good fit for them.


Positive word of mouth

The use of VIRTUAL REALITY RECRUITING in employer branding can lead to positive word of mouth. When applicants report an innovative and unique VIRTUAL REALITY RECRUITING experience at a company, this increases the interest of other potential applicants. Such positive word of mouth can increase the reach of the company and help attract talented candidates to the company.


Differentiation from competitors

VIRTUAL REALITY RECRUITING can help companies differentiate themselves from their competitors. When a company integrates VIRTUAL REALITY RECRUITING into their employer branding, they stand out from other companies that may not yet be using such technology. This can lead applicants to perceive the company as more attractive and unique, which in turn supports talent acquisition and retention.


Global Access

VIRTUAL REALITY RECRUITING enables companies to target applicants anywhere in the world, regardless of their geographic location. Through virtual job fairs or VIRTUAL REALITY RECRUITING job interviews, companies can reach applicants who otherwise might not have the opportunity to appear in person at the company's location. This expands the pool of applicants and enables companies to attract qualified talent from different regions.


The use of VIRTUAL REALITY RECRUITING in employer branding offers companies the opportunity to build an innovative and appealing image, involve applicants more closely and stand out from the competition. By creating interactive and immersive experiences, companies can strengthen their employer brand and attract qualified talent.



Conclusion

The use of virtual realities is currently experiencing a strong upswing, especially in the HR area of technology-savvy companies. The users report that HR projects can be implemented in virtual realities without major expenditure of time and money. By trying out, experimenting and piloting the new technology, we strengthen the future viability of the HR departments and thus of the company as a whole.


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